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Meet Your Neighbor: Paula Lawrence
By Callie Thomas
Move over Emily Post and Judith Martin, a.k.a. “Miss Manners,” there’s a new madam of manners in town. Meet resident Paula Lawrence; she’s poised, polished and empowered to teach Las Vegans a thing or two about people skills. A lot has changed in the way of proper protocol since Post’s 1922 breakthrough book on etiquette. As a master etiquette consultant, Lawrence gives large corporations, small businesses, students and professionals a modern dose of social dos and don’ts. Two years ago she founded Keynote Academy to help her students discover that a positive image, impeccable manners and appropriate communication skills are truly invaluable. Particularly in this economy, when more people are in the market for a new job or changing careers, an increased social IQ can be a powerful tool in networking and landing interviews and jobs.
Lawrence has taken her teachings mobile, and you can probably find her meeting with clients around conference, coffee and even dining tables to help build confidence and social awareness. She also shares her know-how with those in need throughout the city. She serves on the Board of Directors of Dress for Success of Southern Nevada. Their mission is to provide professional attire and a network of support for disadvantaged women in order to promote their economic independence. She’s also a Program Developer and Speaker for Hero School, Inc. It is said that to teach independence, you must be independent. With successful business owners heralding the way, those less fortunate have the opportunity to reach their potential by learning through real life mentors. Lawrence takes the idea of “it takes a village” and lives the message by connecting with people, creating opportunities and teaching life skills to add value throughout the community. Here we share a glimpse into the life of this busy professional.
Is it hard to stay eternally positive and poised in your everyday life?
“I surround myself with positive people who choose to grow and make a difference. My family and friends are integral to my life. My teenage daughters Riley and Casey make me laugh every day.”
You got into the etiquette business in a pretty unusual way. Want to tell us about it?
“Well, I worked in the private security industry for eight years managing, hiring and training private security/body guards. I learned quickly that regardless of the law enforcement experience or weapons expertise, the officers with the most professional appearance and command of social graces were the most requested and highest paid. So, I taught grown men how to shake hands, tie a tie and speak professionally. I was inspired to start Keynote Academy as a result.”
What do you like to do when you’re not on the clock?
“You can usually find me at a Coronado or Green Valley High School Volleyball game watching my daughters play or dining out with friends.”
What would you say is the best kept dining secret in your neighborhood?
“You have to go to the International Culinary College at the Art institute for lunch. Really delicious gourmet meals prepared by students.”
If you had the power to change the world, what would you do?
“Help the world become a kinder, happier, more polite place to be…and sit up straight already!”
