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Meet Your Neighbor: Lisa Caterbone
By Callie Thomas
“A journey of a thousand miles starts with a single step.”
– Chinese Philosopher Lao-tzu
Wind. Speed. Heart rate. Being in the moment. All essential thoughts that draw cyclists back to the road again and again. Resident Lisa Caterbone eats, breathes and sleeps cycling…and the internet. Imagine her excitement when Lisa discovered a way to merge her passion for cycling and love of the information superhighway. Like peanut butter and chocolate, it turned into a match made in heaven. The local web designer and internet marketing expert succeeded in creating an online resource for bicycle enthusiasts that not only covers everything and anything about cycling in Las Vegas, but provides a place of inspiration for health and fitness and introduces ways to help raise awareness and resources for local charities. “I started BikingLasVegas.com because I built so many websites for my clients that I wanted to use my knowledge to build a site that would allow me to give back to the community,” Caterbone said. “Cycling was instrumental in helping me achieve my personal goals, and I wanted others to see how fun it was and to encourage others to bicycle for happiness and health.”
Prior to the cycling website, the owner of netMouser.com had gained 35 pounds and wanted to lose some weight and get in shape. Bicycling not only helped her to lose the extra weight but to feel great too. “I thought that starting the website would be good for others to get more involved in bicycling, meet fellow cyclists and to make a life commitment to stay healthy and fit.” The website quickly evolved into a resource for upcoming rides and events, bicycling safety, maintenance and repair, bike handling, use of gears, road etiquette and key issues for bicycling in government. Members of her site have even influenced local agencies so that bike lanes have been re-painted. It has also become a place where Caterbone and others support local charities by promoting them for free on the site and by riding her bicycle in their events to raise money.
Lisa is currently working with the American Diabetes Association, the Las Vegas Cancer Foundation/Livestrong Ride, Special Olympics Pedal to the Medal Ride and the RTC Viva Bike Vegas. “I chose these events because the organizations do a lot to help those who have been affected with disease or life challenges, both locally and nationally.”
While she is wildly enthusiastic in her support of these worthy organizations, there is one that remains closest to her heart–the National Multiple Sclerosis Society’s BikeMS. “My mother was diagnosed with MS in the 80s and I’ve always wanted to help make a difference and knew this event was right up my alley,” she said.
This year marks the 25th anniversary of the Las Vegas BikeMS ride which takes place over two days and 200 miles in November. The ride helps support programs, services and research by the National Multiple Sclerosis Society that make a difference to the people who face the daily challenges of living with MS. “Last year I organized a team for both the BikeMS and the Tour de Cure (which benefits the American Diabetes Association). Our team was the number one fundraiser in all of Nevada for BikeMS and the number two fundraising team for the Henderson Tour de Cure.” Caterbone obviously has a knack for motivating fellow cyclists and forming bicycling teams to make a difference–her BikingLasVegas.com team raised over $20,000 for the BikeMS last year.
Lisa Caterbone is an eternal optimist and shares that spirit with those around her. “What I do today will make an impression on me and anyone around me tomorrow. I live my life knowing that and respect everyone around me. By staying positive about life, I know it will always work out.”
