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For Advertisers: Ad Inspiration
Throughout my career I’ve seen a LOT of advertisements. Some were good, some were dismal (I mean, really bad) and then there are also a few that have stuck in my mind through the years as examples of pure excellence in this industry. They were ads that made someone stop and pay attention and, most importantly, follow through with a call to action or remember a brand when he or she truly needed a product or service.
These are the ads we always strive for – the ones that “stand out” for whatever reason.
Since it’s Friday, and we all need a little fun, creative inspiration at the end of a long week, I’ve decided to share this article I found with examples of truly great advertisements. Note the things you like and the things you dislike (we all have different tastes), but most importantly note what you think is most effective. I challenge you to incorporate something you liked into your next ad campaign to see if it makes a difference in response. Next time I’ll share a few tried and true methods to test ad ROI and effectiveness but, until then, take a break and enjoy these examples of creativity at its finest.
See you around the neighborhood,
Greg
