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Meet Your Neighbor: Doug Bradford
By Callie Thomas
“Leadership to me means duty, honor, country. It means character and listening from time to time.” – George Herbert Walker Bush, 41st President
In 1941, President Franklin D. Roosevelt formed the United Service Organization, more commonly known as the USO, which unified several support organizations that had mobilized to assist the growing U.S. military that was heading into World War II. The objective was to provide the emotional sustenance and recreational opportunities needed by our troops.
The USO has evolved since the days of Bob Hope, Bing Crosby, Jack Benny and scores of others who have entertained our service men and women. And while it remains steadfast to its original mission, developing new programs that meet the ever-changing needs of the troops and their families is also very important. Today, the USO continues to lift the spirits of America’s troops and their families and serves as America’s support link.
Resident Doug Bradford knows what it’s like to be in the military, having served in the Navy himself. In fact, it seems to be a family tradition; his father, two brothers and father-in-law are all Navy, and Bradford’s eldest son is in full training to be a Navy Seal who will deploy next fall. So it is easy to understand the passion and dedication Bradford has in his current position as the Center Director for the new USO Las Vegas Center at McCarran Airport.
Bradford was not only the right choice for his role with the USO Las Vegas because of his personal experiences in the military, but also because of his natural talents as a communicator. The 26-year resident was a general assignment reporter for KLAS-TV8 and his reporting beat was cops and courts. After about three years he was hired as Public Information Officer for the City of Las Vegas where he was responsible for all media relations for the Mayor and City Council. Doug has also worked as Director of Public Communication for Clark County and as a Government Affairs Consultant for both Nevada Power and Science Applications International, specifically on the Yucca Mountain Nuclear Waste Project. “I believe in the power of information and making a difference in the community,” says Bradford. “Every job I’ve had in Las Vegas has revolved around informing people about the community in which they live.”
His enthusiasm is evident when describing the USO Las Vegas Center at McCarran Airport, which opened on Veteran’s Day, November 11, 2010. “In just 82 days the center was operating and providing a variety of services for our men and women in the military,” he said. The 2,830 square foot USO Lounge includes desktop and laptop computers, video gaming systems, 12 lounge chairs in the movie theater/sports lounge as well as cell phone use and a nicely stocked snack bar. “Everything in the center is provided for the troops free of charge. The mission of the USO Las Vegas is to give our service men and women a touch of home and to say thank you for their sacrifices as they fight against terrorism.” In September 2012, the USO LV hosted its 25,000th visitor…in just 10 short months.
The USO is a private, nonprofit organization which relies on the generosity of its donors. They provide services at airports and military bases around the world and even send celebrity entertainers, snacks, sports equipment and the like to the forward-deployed troops in Iraq and Afghanistan. Aside from the entertainment function, the USO also helps wounded warriors, as well as the families of fallen soldiers. “I have an affinity for helping my brothers-in-arms by doing what I can,” Bradford said. “I am honored to serve our Armed Forces and their families.”
Doug has also been involved with many local charities, including Spread the Word Nevada Kids to Kids, a literacy organization, and the Las Vegas Natural History Museum, where he served as Chairman of the Board. And then there’s Operation Godspeed, a group which raised over $1.2 million to build a non-denominational chapel at the Southern Nevada Veterans Memorial Cemetery. He is as proud to help others as he is in sharing his experiences with his family, which includes wife Lauren and sons Mark and Chase. “I have worked with and met some outstanding people who share the same joy I get when working with charities. I encourage everyone to find a way to help their fellow Las Vegans. Giving back to your community is the least you can do.” For information on donating to the center, email Doug at dbradford@uso.org or call 702-261-6590.
