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Making a Difference: Sumita Beauty
In Hindu, the word “shukar” means gratitude; shukar gives abundance and makes you smile. It’s also the inspiration behind Sumita Beauty’s shukar bead bracelet initiative. This fashionable beaded bracelet represents Sumita Beauty’s gratitude, not only to their patrons, but to anybody who strives to make a difference in the lives of others.
Throughout the month of September, Sumita Beauty, leaders in the art of threading and Mehndi, will be selling shukar bead bracelets priced at $11, and 100% of the proceeds will benefit the customer’s charity of choice. Here’s how it works: Go to Sumita Beauty’s website at www.sumitabeauty.com, click on the “Help us choose our charity” icon, vote for the charity you’d like to donate to and purchase your very own shukar bracelet. Options include City of Hope Medical Care, American India Foundation, Red Cross, Pratham and Oprah Winfrey Leadership Academy, but you may also write in a vote of your choice.
Patrons can also purchase and vote at Sumita’s Fashion Show Mall studio. The charity that receives the most votes will be the beneficiary of all the proceeds from the sale of the bracelets. Who knew giving back could be both gratifying and fashion-forward? For more info, call 462-7980 or visit Sumita’s website.
