89144 Magazine | July-August 2015

Jun 30, 2015 // by Meghan Pescio // Reconnect with Zip Code Magazines // No Comments

Your favorite Zip Code Magazine is now available online! Click here to read the issue now.

89128 Magazine | July-August 2015

Jun 30, 2015 // by Meghan Pescio // none // No Comments

Your favorite Zip Code Magazine is now available online! Click here to read the issue now.

89117 Magazine | July-August 2015

Jun 30, 2015 // by Meghan Pescio // Reconnect with Zip Code Magazines // No Comments

Your favorite Zip Code Magazine is now available online! Click here to read the issue now.

89138 Magazine | July-August 2015

Jun 30, 2015 // by Meghan Pescio // Reconnect with Zip Code Magazines // No Comments

Your favorite Zip Code Magazine is now available online! Click here to read the issue now.

89135 Magazine | July-August 2015

Jun 30, 2015 // by Meghan Pescio // Reconnect with Zip Code Magazines // No Comments

Your favorite Zip Code Magazine is now available online! Click here to read the issue now.

89134 Magazine | July-August 2015

Jun 30, 2015 // by Meghan Pescio // Reconnect with Zip Code Magazines // No Comments

Your favorite Zip Code Magazine is now available online! Click here to read the issue now.

Print’s Not Dead

Jun 11, 2015 // by Meghan Pescio // For Advertisers // No Comments

I’ll admit it. If you haven’t figured it out already this specific post is a little self serving, but this nasty little rumor has been going around for the last few years and I can’t shake the fact that, despite all the hype about print being “dead,” there is still plenty of new and valid research that says otherwise. Just last year, GfK Panel Services (a research company specializing in ROI studies) showed that print advertising had the highest ROI of any advertising medium. Another study from Pitney Bowes in 2014 showed 76% of small business still saying their ideal marketing mix includes both print and digital.

Yea, yea. Of course I’d say that. So I went searching for a second opinion. I found this article that I think does a nice job of summing up the pros AND cons of print media, but ultimately comes to the conclusion that including print in your marketing mix is a wise choice… Hope you enjoy.

Is Print Advertising Still Worth It by Genesis Davies | Yahoo Small Business