Browsing articles from "March, 2015"

RESIDENTS SNAP SELFIES AT HENDERSON TRAILS FOR A CHANCE TO WIN PRIZES

Mar 30, 2015 // by Meghan Pescio // Community News // No Comments

Enter Bike It or Hike It contest by sharing photos on Facebook, Twitter, or Instagram

Residents can win prizes by simply snapping a selfie, on bike or by foot, at one of many Henderson trails during the months of April and May as part of Bike It or Hike It. There is no cost to participate.

Kicking off Monday, April 6, participants have until Friday, May 29 to take a selfie in front of any Henderson trail signage, including trailheads, kiosks and interpretive signs. Participants must like or follow the City of Henderson on Facebook, Twitteror Instagram, and post or tweet selfies on Instagram, Twitter, and the City of Henderson’s Facebook page using #bikeitorhikeit to be eligible.

Participants are encouraged to explore more than one trail or all 184+ miles of trails in Henderson. Multiple entries may be submitted; however, each selfie must contain a unique image.

Winners will be chosen at random. The grand prize is a hybrid bicycle valued up to $400. Bonus prizes include five $50 and five $25 VISA gift cards, five $25 movie gift cards, and five $25 City of Henderson FunCards.

A list of rules and a comprehensive trail map is available online. For more information on Bike It or Hike It or any other city-sponsored bicycling events or programs, visit BikeHenderson.org. Follow us on Facebook, Twitter, and Instagram.

Hard Rock Cafe Announces Instrument Drive and Fundraiser to Support Music Programs Throughout Clark County During the Month of March

Mar 19, 2015 // by Meghan Pescio // Community News // No Comments

This March, in honor of Music in our Schools Month, Hard Rock Cafe Las Vegas teams up with Communities In Schools of Nevada (CIS of Nevada) to host a month-long instrument drive and fundraiser in support of local students and music programs across the valley.

Throughout the month, both Hard Rock Cafe Las Vegas locations will encourage locals to stop by to donate a new or gently used instrument to help kids throughout the valley discover the power of music. As a thank you, all participating Hard Rock patrons who bring in items for donation will receive 20 percent off their total check that day.

Both Hard Rock Cafe Las Vegas locations will also be raising money to eliminate educational barriers that students face at school. Guests will have the ability to “Round Up for Charity” with the option to add a donation to their checks, all of which will benefit CIS of Nevada. In addition, many of the bands performing at Hard Rock Live throughout March will also get in the action by providing an autographed guitar to be auctioned off at each of their individual shows.

“It’s proven that music has a deep and lasting impact on a child’s success both in and out of school,” said Darcy Byers General Manager of Hard Rock Cafe Las Vegas on Paradise, “and with Hard Rock being a company that is so deeply connected by our love of music, we wanted to give back and share that passion with kids throughout the local community.”

What: Hard Rock Cafe Las Vegas Hosts Month-Long Instrument Drive and Fundraiser to Benefit Communities In Schools of Nevada

When: Throughout the month of March

Where: Hard Rock Cafe Las Vegas
4475 Paradise Rd
Las Vegas, NV

Hard Rock Cafe Las Vegas
3771 Las Vegas Boulevard South Suite 120
Las Vegas, NV
(702) 733-7625

For more information, visit www.hardrock.com/las-vegas.

Take the Meatball Challenge with Caesars Entertainment Las Vegas Resorts

Mar 5, 2015 // by Meghan Pescio // Community News // No Comments

How many meatballs can you eat in a day? Celebrate Meatball Day with Caesars Entertainment Las Vegas Resorts on March 9^th, and challenge yourself to try an array of meatballs from a variety of restaurants in one day. From Caesars Palace to The Cromwell to Paris Las Vegas, there will be no shortage of meatballs for guests to enjoy.

Five exciting options to kickstart your Meatball Challenge include:

The recently opened Di Fara Pizza, located in the Forum Food Court at Caesars Palace, will aid guests in their Meatball Day celebrations with Gram’s Meatball, served alone or in a sandwich. Indulge in the secret DeMarco family recipe, a mixture of pork, veal and beef crispy on the outside and tender throughout.

Looking for a twist on the traditional beef or pork meatball? Head to The Cromwell to try one of GIADA’s signature Chicken Marsala Meatballs made with Marsala wine, fresh crimini mushrooms and pecorino cheese. You won’t want to share this popular antipasti dish with anyone.

Treat yourself to lunch at highly-acclaimed Bacchanal Buffet at Caesars Palace where the meatball options abound. From mini meatballs to meatball sliders, Bacchanal is the perfect place to continue your Meatball Day celebrations.

Since 1896, four generations of the Rao’s family have proudly served simple, authentic and utterly unforgettable Southern Italian cuisine. The Las Vegas location at Caesars Palace makes no exception, and the meatballs remain legendary. Served in pairs, the meatballs, either alone or accompanied by one of the many pasta dishes, taste as if Aunt Anna were still rolling them each morning. Made with veal, pork and beef, the secret to these meatballs lies in the homemade breadcrumbs and lukewarm water.

Once hailed “the best meatball in the world,” you won’t want to miss out on Steve Martorano’s famous Martorano Meatball & salad at Martorano’s, with locations at both the Paris Las Vegas and Rio All-Suite Hotel & Casino. Served with a heaping scoop of ricotta cheese, this juicy meatball will not disappoint. Finish off Meatball Day by dancing the night away those calories at Martorano’s Supper Club after dinner.

For more information and high resolution images, visit: blog.caesars.com.

Speaking to Boomers… (and, pretty much every other generation)

Mar 4, 2015 // by Meghan Pescio // For Advertisers // No Comments

I saw this article recently in MediaPost and the headline caught my eye: “Ever Wonder Why Baby Boomers Don’t Respond To Your Advertising?” Relevant, as connecting with this large and powerful generation (Consumers over 50 years of age represent 44% of the U.S. population, control 70% of disposable income, and account for 49% of all spending on consumer packaged goods according to Nielsen.) is most certainly in the best interest of business. And definitely an issue I’ve thought about and discussed with customers frequently in my line of work.

What I’m wondering, however, after reading the entire article is whether these are good tips for advertising to any generation. It’s a fact that “Millenials” also react well to authenticity… as a Gen X, I can safely say I do as well, in addition to my peers. Really, who doesn’t want to be talked to in an original, non-condescending way about something that will actually make our lives better, easier or more fulfilling? The larger issue may be that this demographic is being ignored all together, and that’s why your ads may not be resonating with them. My advice? (Since I’ve got you here already.) Know thy customer and talk to them like you’d talk to a friend in person. If you are selling a product, service or experience that Boomers want, make sure your advertising reflects that respectfully, and without all that cliche jargon and generalities that make everyone cringe.

Read this article for some good tips for your next ad: “Ever Wonder Why Baby Boomers Don’t Respond To Your Advertising?”

I’m confident you’ll begin to see a response.

See you around the neighborhood,
Greg

89144 Magazine | March-April 2015

Mar 2, 2015 // by Meghan Pescio // Reconnect with Zip Code Magazines // No Comments